INSPIRATION STRIKES – BUT WHERE DOES IT COME FROM?
You’ve just had an award-winning, dynamite idea. Your left eyebrow’s twitching. It feels like your heart rate’s increased by 200%. But where exactly does your inspiration come from?
David Harris, ECD of Wunderman UK explores this intriguing question. He shares insights from world-renowned artists, writers and composers on where their creative inspiration comes from. He questions acclaimed neuroscientists and psychologists about what’s physically happening inside the brain when inspiration strikes. And he asks some tough but crucial questions about this little researched area of our industry. Is formal education killing our creativity?
How can we encourage more creative freedom in agencies? How do we nurture our minds to be more creatively inspired?
Don’t miss ‘Where does inspiration come from?’
Debussy Theatre, Palais des Festivals. Monday 21 June 14:00
